Trading Places
For a theme-based gallery show, I decided to focus on consumerism and how it reflects on the loyalty of certain groups towards a particular product or service. For instance, Apple fans tend to purchase anything created by Apple, which is known as "Brand Loyalty." To illustrate this, I remixed the business models of top companies by creating new unique product lines, which consumers would find unusual if these well-known brands produced them in the future. Eventually, these ads were featured in a digital magazine called "Piggy Bank," which later became a branding project. This kind of advertisement would not be visible in public unless the top Fortune 500 companies change their business models.