TRADING PLACES

DIGITAL DESIGN

For a theme-based gallery show, I decided to focus on consumerism and how it reflects on the loyalty of certain groups towards a particular product or service. For instance, Apple fans tend to purchase anything created by Apple, which is known as "Brand Loyalty." To illustrate this, I remixed the business models of top companies by creating new unique product lines, which consumers would find unusual if these well-known brands produced them in the future. Eventually, these ads were featured in a digital magazine called "Piggy Bank," which later became a branding project. This kind of advertisement would not be visible in public unless the top Fortune 500 companies change their business models.

DATE

Spring 2015

ROLE

Graphic Designer

DELIVERABLES

Redesigned existing brands and companies into new identities using Adobe Photoshop, transforming logos, packaging, and marketing materials to create fresh, cohesive visuals aligned with new creative directions.

Redefining brands to expose the impact of capitalism—where design meets consumerism in an interactive and thought-provoking experience.

CHALLENGES

Identifying brands that could be efficiently and effectively rebranded while ensuring a smooth transformation without losing key visual elements.
Conducting thorough research to ensure that each rebrand retained recognizable aspects of the original identity while introducing a fresh, new look.
Finding the best way to showcase the rebranded designs, whether through mockups, digital presentations, or interactive displays, to highlight the transformation effectively.

GOALS & METRICS

Present the project through digital or printed magazines to enhance accessibility and engagement.
Ensure all digital designs adhere to the capitalism-focused theme, exploring its impact on consumer behavior and investment mindsets.
Develop the project to be engaging and educational, using interactive elements to immerse the audience in the subject matter.