COMPANY GLOW-UP
BRANDING
As part of a fascinating case study, I was tasked with improving my company's social media presence. My role as a designer and co-coordinator of the social media team involved revamping the company's Instagram page, which had been started in 2019 but was not generating much engagement. Working collaboratively with my teammates, we embarked on a strategic journey to capture the audience's attention through the use of innovative graphic elements, cohesive branding, and compelling content.
Our efforts paid off, and we were able to transform the page into a thriving community hub for the world of architectural signage and construction. By leveraging eye-catching visuals, strategic storytelling, and audience interaction, we were able to ignite a surge in follower growth. Within four years, the company's Instagram page skyrocketed to 1000 followers, a testament to our team's creativity and strategic prowess in cultivating a vibrant social media presence.
DATE
Fall 2019 - Ongoing
ROLE
Social Media Co-Coordinator
DELIVERABLES
Managed the company’s social platforms while also handling the full creative process—capturing original photography and videography, then editing and curating content tailored for engaging social media posts. Which blended strategy and storytelling to maintain a consistent brand presence across platforms.
CHALLENGES
Gathering and creating content that consistently reflected the company’s aesthetic, branding, and personality required careful planning and creative alignment.
Building a consistent content calendar to maintain regular posting and grow an audience within the company's niche proved challenging, especially when balancing engagement with quality.
Maintaining both Instagram and LinkedIn accounts while juggling demanding project timelines required strong time management and prioritization to keep content fresh without sacrificing other responsibilities.
GOALS & METRICS
The goal was to create informative and engaging content that fosters interest and appreciation for the world of signage, with success measured by follower growth, post engagement, and community interaction within the niche.
Expanding the variety of content types—such as behind-the-scenes, project showcases, tips, or client spotlights—was aimed at increasing visibility and reach, with metrics including increased inquiries, shares, and audience growth.
Maintaining consistent activity on existing platforms while setting the foundation for expansion into new platforms (e.g., TikTok or YouTube) served as a long-term goal, with metrics like platform-specific engagement rates and cross-platform follower increases.
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