NERD MART
UI/UX DESIGN
Nerd Mart is a gamer-focused e-commerce app designed to offer a wide range of relatable and affordable equipment and games for customers from all walks of life. As the designer, I conducted extensive research into user needs and online shopping behaviors to create a modern, visually appealing app that aligns with today’s digital trends. The interface was designed with intuitive navigation and interactive elements to ensure a seamless and enjoyable shopping experience, making it easy for users to find and purchase products with minimal effort.
DATE
Spring 2024 - 2025
ROLE
Designer & Researcher
DELIVERABLES
Creating a fictional gamer e-commerce app, establishing its branding identity and interface design while conducting thorough research and developing case studies to ensure the app provided reliable and affordable equipment for a diverse range of customers.
CHALLENGES
Creating a branding identity that resonates with the target demographic of gamers while matching the app's style and tone.
Identifying and analyzing relevant case studies to understand what features would best serve the app’s purpose as an e-commerce platform for gamers.
Balancing visual appeal with seamless functionality, ensuring the app’s navigation is intuitive and that the shopping experience is smooth and efficient.
GOALS & METRICS
Develop an app and website that work harmoniously, providing customers with an easy and efficient way to purchase relatable and affordable gear without any issues.
Lay the groundwork for future updates and style expansion, aiming to revamp the branding and further refine the app's visual and functional appeal.
Add more features to the app, making it more accessible and inclusive for a wider range of users, ensuring the app meets the needs of diverse customers.
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Baseline Stories
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